# Brent Christensen

Marketing Operations & Technology Executive
South Jordan, Utah, USA | +1-801-699-5272 | brentlchristensen@gmail.com | https://www.linkedin.com/in/brentchristensen/

## Summary

I run the operating side of marketing for high-volume consumer brands: the technology stack, the data flows, the attribution standards and the budget.

Fifteen-plus years of it. I ran the marketing cloud RFP and implementation at Overstock.com, built a data and attribution stack from scratch at a multi-brand retailer, owned a $150M+ paid search P&L, and led teams of 30+ across engineering, analytics and marketing operations.

The part that makes me unusual: I still write the SQL. I set the operating model and own the vendor decisions, then I stay hands-on in BigQuery, Braze and the LLM tooling so I can hold all of it accountable.

## Selected results

- $240K/yr: CDP license fees eliminated by the in-house build
- $150M+: Annual paid search budget owned at Overstock.com
- 17.7%: Identified-customer revenue growth vs. 3.4% company growth
- 550K: Active identified customers, up 14.6%
- 30+: People led across engineering, analytics and marketing ops
- 100M+: Customer profiles in the CRM database I ran

## Professional experience

### Senior Director, Marketing & Technology, Café Zupas
2024-11 to Present | Sandy, UT | Fast-casual restaurant brand, 90+ locations.

- Own MarTech, CRM, loyalty, analytics, the data platform and attribution for an identified-customer revenue base in the tens of millions, through an agency-and-vendor operating model (Braze, SessionM, Optimizely, Google Ads, GCP).
- Built the AI-assisted analytics layer: hourly BigQuery marts exposed to Claude via MCP under least-privilege IAM, with version-controlled metric definitions and visible SQL.
- Set the company's measurement standards: influenced vs. incremental attribution, total vs. comp reporting, identity keyed on mapped IDs.
- Replaced a third-party CDP with an in-house build, saving $240K a year, and rebuilt the pipelines behind real-time segmentation and triggered campaigns across email, SMS, push and app.
- Grew identified-customer revenue 17.7% YTD against 3.4% company growth; active customers up 14.6% to 550K; repeat orders up 19.4%.

### VP of Marketing and Technology, Billiards.com (Billiards.com, Pooltables.com, Darts.com)
2022-11 to 2024-11 | Portland, OR (remote) | Multi-brand specialty retailer.

- Reported to the CEO as executive owner of marketing, eCommerce, data and IT across three acquired brands. Ran two agencies and a paid budget that scaled past $400K a month. Prepared board decks.
- Built the data stack from scratch on Google Cloud (warehouse, ETL, CRM, Looker) at zero license cost, with GA4, GTM and cross-channel attribution tying paid media, CRM and lifecycle journeys together.
- Migrated all three sites to Shopify, implemented NetSuite via Celigo across 50,000+ products and 14 years of order history, and moved email from Mailchimp to Klaviyo.
- Grew Billiards.com revenue 24% year over year and the other two brands 10% each while lifting Google ROAS from 2x to 5x in a rising-CPC market.

### Senior Director of Marketing, Paid Search, Overstock.com
2020-06 to 2022-11 | Midvale, UT

- Owned the $150M+ annual paid search and performance marketing P&L supporting $900M+ in revenue.
- Sustained growth through record 100% growth periods, then beat plan after the company pivoted from growth to profitability.

### Senior Director, Product Marketing, Overstock.com
2018-09 to 2020-06 | Midvale, UT

- Created and staffed a cross-functional product marketing organization; raised major campaign execution productivity 25%.
- Integrated loyalty, financial services and CRM into the core marketing programs.

### Director of Email and CRM, Overstock.com
2016-05 to 2018-09 | Midvale, UT

- Ran the marketing cloud RFP and the Oracle Marketing Cloud (Responsys) implementation; delivered double-digit top and bottom line growth.
- Led enterprise CRM strategy across a 100M+ profile database and 75+ lifecycle campaigns; managed 30+ people across software development, analytics and marketing operations.
- Featured speaker, Email Insider Summit 2017.

### Manager, Data Services & ETL, Graduation Alliance
2015-05 to 2016-05 | Salt Lake City, UT | EdTech.

- Managed the BI and ETL team delivering reporting and integrations (SQL, SSIS, SSRS) across disparate school district systems.

### Manager, CRM, Lifecycle Email Marketing & Analytics, Overstock.com
2013-01 to 2015-05 | Salt Lake City, UT

- Ran lead generation, direct mail and email at $300M+ a year; managed 80M+ lead CRM segmentation, product recommendations, 50+ lifecycle campaigns and all direct marketing reporting and ETL.
- Drove 72% of company growth in 2014.

### Earlier career

- Data Engineer, Implementation, Domo (2012 to 2013)
- Financial Reporting & BI Developer, Overstock.com (2010 to 2012)
- BI Analyst, England Logistics (2009 to 2010)
- Data Analyst, JetBlue Airways (2005 to 2007)

## Blync Digital (Founder & builder, 2025 to present)

An AI-powered Google Ads platform for local service businesses. Connect an account, get an audit that puts dollar figures on wasted spend, then let an AI advisor that reads your real data run the account with you.

- Blync, a Google Ads agent that monitors, analyzes, recommends and (with approval) performs changes to client accounts using natural-language system prompts and GAQL.
- Offline conversion ingestion: success events pulled from BigQuery and pushed back to Google Ads through the ConversionUploadService, so bidding optimizes on revenue instead of form fills.
- Multi-domain goal management and automated bid adjustments for underperforming keywords, with every change logged for audit.
- A lead-gen website builder and site chatbot for local service businesses, with a weekly approve-by-email social posting workflow for clients.

Stack: Next.js, React, TypeScript, Tailwind, Prisma, PostgreSQL, NextAuth, Google Cloud Run, BigQuery, Stripe, Google Ads API, Claude

## Technology

- **Data, cloud & AI:** Google Cloud Platform, BigQuery, Cloud Run, IAM, Looker, SQL, Python, Git / GitHub, Claude & MCP servers, LLM tooling, GA4 BigQuery export, GTM & server-side GTM, Meta Conversions API
- **CRM, CDP & engagement:** Braze (Certified Technical Architect), Oracle Responsys, Klaviyo, Mailchimp, Salesforce, SessionM, Amperity, mParticle
- **Media, commerce & ERP:** Google Ads & Google Ads API, Merchant Center, Meta Ads, Criteo, Shopify, NetSuite, Celigo, Stripe
- **Leadership:** MarTech strategy & operating model, Vendor RFPs & implementations, Attribution & reporting frameworks, P&L ownership ($150M+), Building teams of 30+, Board reporting

## Education & certifications

- MS, Information Systems, University of Utah, David Eccles School of Business (2014)
- BA, Business Management, University of Utah, David Eccles School of Business (2008)
- Braze Certified Technical Architect (2025)
- Featured speaker, Email Insider Summit (2017)
- Languages: English (native); Spanish (professional working proficiency)